Video Walkthrough

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Overview

Creative Enhancements, also known as Crave Enhancements, are powerful tools in AdManage that help you optimize your Facebook ad creatives for better performance and engagement. These enhancements can be applied to all Facebook Images, Videos, and Carousels, giving you full control over how your ads appear and perform.

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What Are Creative Enhancements?

Creative Enhancements are a set of automated and manual options that can be applied to your ad creatives. They include features like:

  • Relevant Comments: Automatically add comments that are relevant to your ad content.
  • Visual Touch-ups: Improve the visual quality of your images and videos.
  • Text Improvements: Enhance the clarity and impact of your ad copy.
  • Overlays, Music, Animation, and More: Add overlays, music, animations, and other effects to make your ads stand out.
  • Catalog Items & Site Links: Automatically include product catalog items or site links in your creatives.
  • Standard & Advantage+ Enhancements: Leverage Meta’s advanced creative optimization features.

Each enhancement can be toggled on or off for Images, Videos, and Carousels independently.

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How to Use Creative Enhancements

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1. Accessing the Settings

  • Go to the Creative Enhancements section in your AdManage settings.
  • You’ll see separate panels for Images, Videos, and Carousels.

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2. Global Toggle

  • At the top, there is a Meta Creative Enhancements switch.
  • Turn All On/Off: Use this switch to enable or disable all enhancements at once for the selected ad account.
  • When turned off, all individual enhancements will be disabled.

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3. Customizing Enhancements

  • Under each creative type (Images, Videos, Carousels), you can toggle individual enhancements on or off.
  • This allows you to create a custom setup that fits your brand and campaign needs.

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4. Per Ad Account Settings

  • Creative Enhancement settings are saved per ad account.
  • When you add a new ad account, you’ll set your defaults once.
  • These preferences are remembered for every launch with that ad account, so you don’t have to reconfigure each time.

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Best Practices

  • Start with All Off: If you want full manual control, turn all enhancements off.
  • Customize for Your Brand: Enable only the enhancements that align with your creative strategy.
  • Test and Monitor: Try different combinations and monitor ad performance to find what works best.
  • Set and Forget: Once you’ve set your preferences for an ad account, they’ll be applied automatically for future campaigns.

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Example Use Cases

  • Brand Consistency: Turn off all enhancements except for overlays and branding elements.
  • Performance Optimization: Enable all enhancements to let Meta optimize your creatives automatically.
  • Custom Approach: Mix and match enhancements for each creative type based on your campaign goals.

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FAQ

Q: Will my settings apply to all ad accounts?
A: No, settings are saved per ad account. You’ll set them once for each account.

Q: Can I change settings later?
A: Yes, you can update your Creative Enhancements at any time in the settings.

Q: What happens when I add a new ad account?
A: You’ll be prompted to set your Creative Enhancement defaults for that account.